Post Template (Replace This Title)
Replace this intro with a clear promise: what the reader will learn, and who it’s for.
1) The problem (set context)
Explain the real situation. Example: “Search campaigns spend money on irrelevant queries, causing high CPL and low-quality leads.”
2) The simple idea
Give the big idea in one sentence. Then expand with practical reasoning.
3) Step-by-step process
Use a numbered list so it’s easy to implement.
- Step 1: Define what a “good lead” is.
- Step 2: Review search terms weekly.
- Step 3: Add negatives and tighten match types.
- Step 4: Improve ad messaging for intent fit.
- Step 5: Track conversions properly and compare lead quality.
4) Common mistakes
- Only optimizing for cheaper CPC (often attracts junk traffic).
- Not adding negatives consistently.
- Running without conversion tracking and guessing.
- Blaming the platform instead of fixing structure.
5) Quick checklist
✅ Search terms reviewed weekly
✅ Negative keywords added (shared list + campaign level)
✅ Ad copy aligned to intent
✅ Landing page matches keyword promise
✅ Form/calls/WhatsApp tracking verified
6) Next step
End with a clear action. Either implement the checklist, or ask for help.
Want this implemented properly?
Send your website + what you sell + where you serve + budget. I’ll tell you the fastest path.