Turn more of your traffic into customers
A great Google Ads campaign can still fail if the landing page doesn't convert. We audit, diagnose, and improve the pages your ads send people to — so more clicks become real enquiries.
What this service covers
Most businesses focus all their attention on the Google Ads side and forget that the landing page is where the conversion actually happens. If your page isn't built around your audience's intent, trust signals, and a clear next step — you're paying to send people somewhere that doesn't work.
We audit landing pages through the lens of a paid traffic specialist. We're not a generic web design agency — we look specifically at how your pages perform for Google Ads visitors: the match between ad copy and landing page message, the friction in your form or checkout, the absence of trust signals that prospects need to take action.
Our optimisation recommendations are practical and prioritised. We tell you what to fix first, what the expected impact is, and exactly what to change — not just what's wrong. For clients who want us to implement changes, we work closely with their development team or can recommend trusted partners.
What's Included
- Full conversion rate audit of key landing pages
- Ad-to-page message match analysis
- UX and friction point identification
- Trust signal assessment
- Mobile experience review
- Form and CTA optimisation recommendations
- Page speed impact analysis
- A/B testing strategy and test design
- Priority action plan with expected impact estimates
- Implementation support and guidance
Common questions
Do you build landing pages or just audit them?
Our primary service is the audit and optimisation strategy. We produce a detailed action plan with specific recommendations. We can also work alongside your developer or designer to implement changes, but we don't build pages from scratch.
How many pages does the audit cover?
A standard audit covers your 3–5 highest-traffic landing pages. For clients with larger sites, we offer extended audits covering additional pages at a higher scope.
Do I need to be a PPCPartner management client?
No — you can commission an audit as a standalone engagement. That said, the combination of managed Google Ads and optimised landing pages tends to produce the best outcomes.
Stop wasting budget. Start growing.
Book a free account audit and discover exactly where your Google Ads budget is going — and how much more you could be getting from it.