Terms of Service

These Terms of Service (“Terms”) govern your use of the PPCPartner website and any services provided by PPCPartner (“we”, “us”, or “our”).

By accessing our website, submitting an enquiry, or engaging PPCPartner as a service provider, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

These Terms apply to all visitors, prospective clients, and existing clients. Additional terms specific to your engagement will be set out in a separate Service Agreement or Statement of Work.

PPCPartner provides specialist Google Ads management services, including but not limited to:

• Google Search, Shopping, Display, YouTube, and Performance Max campaign management
• Account audits and strategic campaign planning
• Keyword research, audience targeting, and bid strategy management
• Conversion tracking setup and optimisation
• Landing page performance recommendations
• White-label Google Ads delivery for digital agencies
• Performance reporting and analytics

The specific scope of services for each client is confirmed in writing via a Service Agreement or proposal accepted by both parties prior to work commencing.

We reserve the right to decline any enquiry or engagement at our discretion. We do not guarantee a particular outcome or return on ad spend, as Google Ads performance is influenced by factors outside our direct control, including market conditions, competition, and ad platform changes.

Our management fees are agreed upon in writing prior to the commencement of services. We operate on a flat monthly management fee model — not a percentage of ad spend — unless otherwise stated in your Service Agreement.

• Management fees are invoiced monthly in advance unless otherwise agreed
• Ad spend is paid directly by the client to Google — PPCPartner does not hold client ad funds
• Invoices are due within 14 days of the invoice date unless otherwise specified
• Late payments may result in suspension of services after reasonable notice
• All fees are exclusive of applicable taxes unless stated otherwise

One-off fees (e.g., for account audits or setup) are due before work commences unless otherwise agreed.

PPCPartner operates on rolling monthly agreements. There are no minimum contract durations unless specifically agreed in writing.

To enable us to deliver results, clients agree to:

• Grant PPCPartner manager-level access to your Google Ads account promptly upon engagement
• Provide accurate, timely information about your business, products, services, and target audience
• Maintain sufficient ad budget in your Google Ads account to fund agreed campaigns
• Review and approve campaign strategies and creative materials within agreed timeframes
• Promptly inform us of any significant business changes (new products, pauses, budget changes) that may affect campaign performance
• Comply with Google Ads policies and all applicable laws and regulations in your jurisdiction
• Pay all invoices by the agreed due dates

Where PPCPartner provides services on a white-label basis for digital agencies, the following additional terms apply:

• Confidentiality: PPCPartner will not contact, solicit, or communicate directly with your end clients without your prior written consent. We operate entirely behind the scenes.
• Branding:All client-facing materials, reports, and dashboards can be produced under your agency's brand at no additional cost.
• Non-solicitation: PPCPartner agrees not to solicit any clients introduced through the agency relationship for a period of 12 months following termination of the partnership.
• Sub-contractor status: PPCPartner operates as an independent contractor and not as an employee or partner of your agency.
• Pricing confidentiality: Agency pricing rates agreed with PPCPartner are confidential and not to be disclosed to end clients.

Client-owned assets: Campaign structures, ad copy, keyword lists, and strategic documents created for your specific account are owned by you upon full payment of fees.

PPCPartner IP: Our methodologies, internal processes, template frameworks, and proprietary systems remain the intellectual property of PPCPartner and are not transferred to the client.

Website content: All content on the PPCPartner website — including text, design, images, and code — is the intellectual property of PPCPartner and may not be reproduced without written permission.

Both parties agree to keep confidential any non-public business information shared during the course of the engagement, including but not limited to:

• Campaign performance data, budgets, and ROAS figures
• Business strategies, pricing, and commercial terms
• Client lists and end-client identities (for agency partnerships)
• Internal processes, systems, and tools

This obligation survives termination of the engagement for a period of 2 years unless otherwise agreed. It does not apply to information that is publicly known, independently developed, or required to be disclosed by law.

Results and case studies: PPCPartner may use anonymised campaign results (without identifying the client by name) in marketing materials, unless the client provides written consent for named attribution. Clients may opt out of any anonymised data usage upon request.

PPCPartner will use reasonable skill and care in delivering the services. However, we cannot guarantee specific campaign outcomes, as Google Ads performance is subject to platform changes, market conditions, competitor activity, and other external factors beyond our control.

To the fullest extent permitted by applicable law:

• PPCPartner's total liability to you arising from any single engagement shall not exceed the total management fees paid by you in the 3 months preceding the event giving rise to the claim
• We are not liable for indirect, consequential, or incidental losses, including loss of revenue, profit, or business opportunity
• We are not liable for losses arising from Google Ads platform outages, policy changes, or account suspensions caused by factors outside our control
• We are not liable for wasted ad spend resulting from inaccurate information provided by the client

Nothing in these Terms limits our liability for death, personal injury caused by negligence, or fraudulent misrepresentation.

Our services are subject to Google's Terms of Service and Google Ads policies. By engaging PPCPartner, you confirm that:

• Your business, products, and services comply with Google Ads advertising policies
• You will not request campaigns that violate Google's policies (e.g., prohibited content, misleading claims)
• You understand that Google may suspend or restrict accounts at its sole discretion
• PPCPartner is not responsible for account suspensions caused by policy violations initiated by the client

We will not knowingly create or manage campaigns that violate platform policies or applicable law, and reserve the right to refuse such requests and terminate the engagement.

When using the PPCPartner website, you agree not to:

• Attempt to gain unauthorised access to any part of our systems
• Use automated tools to scrape, harvest, or copy content from our website
• Submit false, misleading, or fraudulent information via our contact form
• Engage in any activity that disrupts or interferes with our website or servers
• Reproduce, distribute, or commercially exploit any content from our website without permission

Our website may contain links to third-party websites. We are not responsible for the content, privacy practices, or terms of those sites. Links are provided for convenience only.

No guarantee of results: Case studies and statistics published on our website represent historical results from specific client accounts and are not a guarantee of future performance. Your results will vary based on your industry, budget, market, and other factors.

Website accuracy: While we take care to keep our website accurate and up to date, we make no warranty that the information on our site is complete, accurate, or current. We may change or remove content at any time without notice.

Service availability: We do not guarantee uninterrupted availability of our website or services. We may need to suspend services temporarily for maintenance, updates, or circumstances beyond our control.

These Terms are governed by and construed in accordance with applicable law. In the event of any dispute arising from or in connection with these Terms or our services, the parties agree to first attempt to resolve the matter through good-faith negotiation.

If a dispute cannot be resolved informally within 30 days, either party may escalate to formal dispute resolution. The specific governing jurisdiction will be agreed between the parties in the applicable Service Agreement.

We may update these Terms from time to time. When we do, we will update the “Last updated” date at the top of this page. Significant changes will be communicated to active clients via email.

Continued use of our website or services after updated Terms are published constitutes acceptance of the revised Terms. We recommend reviewing this page periodically.